Real-World Project

Client Project: East Coast Freight Removals

Based in Coffs Harbour, East Coast Freight Removals is a local moving company owned by John, focused on helping people relocate with care and reliability.

John reached out looking for a complete rebrand - something modern, coastal, and eye-catching that stood out from the typical removalist logos filled with truck silhouettes or plain typography.

He wanted the brand to reflect the coastal lifestyle of the Coffs region, but also feel professional and trustworthy. Most importantly, he wanted it to go beyond the usual look that comes with other removalists companies - aligning with his core message:
“Moving lives, not just boxes.”

I handled the visual identity design, from concept development through to the final logo delivery and brand direction. The final result is a clean, modern logo that reflects a calm movement and approachability - helping East Coast Freight Removals visually separate itself from it’s competitors and speak more directly to the people they serve.

It was a great opportunity to work closely with a local business owner and see the design go from sketch to something proudly used in the real world.